Who Are 1% For The Planet?
The project is simple: companies profit from the resources they take from the earth and so, they should do their bit to protect those resources and give back.
The idea came to life when two businessmen met and bonded over their great love for the outdoors. Yvon Chouinard, founder of Patagonia, and Craig Mathews, founder of Blue Ribbon Flies realised their responsibility as business owners to protect our planet and decided to give 1% of all sales back to the environment.
So far, business members of 1% For The Planet have donated over $225 million to their approved environmental nonprofits.